CORPORATE PORTFOLIO

Explore selected examples of global events, experiential marketing programs, and brand experiences I have helped shape and lead throughout my career by clicking on the tabs at the bottom of the page. From international industry conferences and product launches to executive engagements and large-scale consumer activations, this work reflects my approach to connecting creative vision, business strategy, and meaningful audience engagement.

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PROFESSIONAL EXPERIENCE

Global events and experiential marketing executive with 20+ years of experience leading international portfolios across technology, gaming, entertainment, media, and consumer markets. Currently leading Global Event Marketing & Operations at NVIDIA, with responsibility for a geographically distributed team of six and strategic oversight across a substantial event portfolio. Previous leadership roles at Warner Bros. Games and Blizzard Entertainment include building global event functions, developing teams, and delivering high-impact programs for internationally recognized brands.

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AREAS OF EXPERTISE

Strategy & Leadership

• Global Event Strategy & Portfolio Development

• Executive & Customer Engagement

• Organizational Development & Team Leadership

• Cross-Functional Business Partnership

 

Operations & Business Performance

• Budget Strategy & Financial Optimization

• Strategic Sourcing & Vendor Management

• Global Event Operations & Production

• Process Transformation & Operational Excellence

• Performance Measurement & ROI Optimization

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INDUSTRY RECOGNITION & LEADERSHIP

• 2023 & 2022 — Speaker, Experiential Marketing Summit, Las Vegas

• 2021 — Digital Event Strategist (DES) Certification, PCMA

• 2020–2021 — Advisor, Warner Bros. TechKnow Business Resource Group

• 2018–2019 — Co-Chair, Warner Bros. TechKnow Business Resource Group

• 2018 — Smart Women in Meetings, Innovator Award

• 2018 — Named to Smart Women in Meetings' Top 100 Women Who Inspire

• 2016–2018 — Board Member, Warner Bros. TechKnow Business Resource Group

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EDUCATION

Villanova University
Bachelor of Arts, English Language & Literature
Minor, Business Administration

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For additional information about my experience, or to discuss strategic consulting opportunities, I welcome you to connect: laura@houseofhalasa.com