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A little about me, my journey, and what drives my passion for creating experiences that bring people, ideas, and brands together.

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Originally from Philadelphia, I made my way to Los Angeles in the early 2000s in search of sunshine, new experiences, and a career that would take me somewhere unexpected. Although I graduated with aspirations of becoming a news anchor, my first newsroom experience quickly taught me that my future was going to look a little different.

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My path into events began somewhat unexpectedly when I was approached to lead the events department for a restaurant group. What started as a career pivot quickly became a passion. Over the next five years, I grew event sales programs across two restaurant groups before transitioning into the entertainment industry with Blizzard Entertainment.

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As one of the second hires on Blizzard's newly established events team, I helped support an expansive global events portfolio spanning major game launches, international trade shows, large-scale conventions, and company-wide celebrations. It was an immersive introduction to the scale, complexity, and creative possibilities of corporate events, and it laid the foundation for the career that followed.

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In 2012, I joined Warner Bros. Games as Manager of Events, where I helped establish the division's global events function, developing the strategies, processes, and programs to support an expanding portfolio of game franchises. Over the next several years, I advanced to Senior Manager and ultimately Director of Experiential Marketing & Events, building and leading a team while shaping global event strategy across more than 30 titles. My work brought together creative storytelling, emerging technology, cross-functional collaboration, and measurable business objectives to create experiences that connected brands with audiences around the world.

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Today, I lead Global Event Marketing & Operations at NVIDIA, directing a geographically distributed team across North America, LATAM, and EMEA. My work spans global event strategy, major industry conferences, executive and media experiences, product launches, and partner marketing programs. I provide strategic oversight across a global event portfolio, with a focus on strengthening operations, optimizing investment, developing partnerships, and creating the structures that enable teams to deliver at scale. Working in a fast-moving technology environment has further shaped my leadership philosophy: set a clear direction, empower people to take ownership, remain adaptable, and never lose sight of the bigger picture.

 

Alongside my corporate career, I founded House of Halasa in 2022 as a consulting practice focused on helping organizations develop event strategies, build effective event functions, and navigate the evolving experiential landscape. It brings together the strategic, creative, and operational perspectives I've developed throughout my career and allows me to share that experience with organizations looking to rethink what's possible.

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Outside of work, I have an adventurous spirit and am happiest when I'm moving, exploring, or trying something new. You'll often find me working out, skiing, playing tennis or piano, biking, roller skating, hiking, salsa dancing, writing, volunteering, or catching up on TV and Philadelphia sports with my dog.

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I'm also passionate about storytelling beyond the events world. I recently completed my first television pilot, Pretty Kitty Ninjas, an animated series for young audiences that encourages children to recognize their unique talents, embrace their individuality, and work together toward common goals. It's a creative project that reflects something I believe in both personally and professionally: the best things happen when people are empowered to bring their individual strengths together.

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I'm grateful for the unexpected turns, opportunities, and people who have shaped my journey, and for a career that continues to challenge me, inspire me, and evolve. I'm always interested in connecting with people who are curious, creative, and passionate about what they do.

 

I'd love to hear from you.

 

Laura Halasa

Founder, House Of Halasa
laura@houseofhalasa.com

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​Explore More

 

• Services — Discover how House of Halasa helps organizations develop and transform their event programs.​

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• Corporate Portfolio — Explore my professional background, industry recognition, and selected work.